SUMMARY
I am a marketing and communications professional with a decade experience working in the field of digital communications and marketing. I am a highly motivated, dedicated, and talented individual with excellent written and verbal skills. My focus is in social media strategy and management, but I am also adept at content marketing, website building, and email campaigns. My specialty is helping brands leverage digital communications and storytelling to engage and attract customers and foster long-term relationships.
RELATED EXPERIENCE
THE HOME DEPOT – Atlanta, GA
Senior Editor, Social Media | July 2020 – Present
- Closely collaborate with paid media partners to ensure creative executions and media strategy are closely aligned to and will achieve marketing goals
- Enhance creative processes to ensure creative alignment with SKU priorities and brief mandatories with messaging matrix alignment at the beginning of campaigns
- Provide creative oversight and art-direction for social media productions
- Demonstrate knowledge of brand standards and creative best practices
SUNTRUST NOW TRUIST BANK – Atlanta, GA
Social Media Manager | March 2019 – June 2020
- Oversaw development and execution of paid social media campaigns for mortgage and consumer lending products
- During 2019, executed 12 social media campaigns with a combined paid media spend of $542,437 and worked on over 140 social media ads and organic posts
- Worked with cross-functional teams to produce media plans and creative assets for omni-channel mortgage campaigns
- Reviewed and published organic social media content for SunTrust Loan Officers to share on Facebook using Hearsay Social
- Analyzed and optimized paid social media campaigns and report findings to line of business contacts
- Suggested, planned and executed small “Test and Learn” social media campaigns for credit card products to develop new tactics to apply to larger acquisition campaigns
SUNTRUST NOW TRUIST – Atlanta, GA
Social Media Manager | May 2019 – July 2020
- Oversee development and execution of paid social media campaigns for mortgage and consumer lending products
- During 2019, executed 12 social media campaigns with a combined paid media spend of $542,437 and worked on over 140 social media ads and organic posts
- Review and publish organic social media content for SunTrust Loan Officers to share on Facebook using Hearsay Social
- Analyze and optimize paid social media campaigns and report findings to line of business contacts
- Suggest, plan and execute small “Test and Learn” social media campaigns for credit card products to develop new tactics to apply to larger acquisition campaigns
DDP YOGA, INC. – Smyrna, GA
Social Media Strategist May 2017 – March 2019
- Developed strategic social media plan and content calendar for two Facebook Pages, Instagram accounts, and Twitter profiles to ensure maximum engagement and increase brand awareness
- Analyzed social media, email, and website data to determine trends and identify sales opportunities
- Created, managed, and optimized Facebook paid ads to drive traffic and increase e-commerce revenue and app subscriptions
- Paid Facebook campaign increased revenue from app subscriptions 43.05% from Q3 2017 to Q3 2018
- Composed and edited ad copy, press releases, marketing materials, and email newsletters
AGNES SCOTT COLLEGE – Decatur, GA
Director of Enrollment Marketing November 2016 – May 2017
- Developed and implemented a new communications strategy using social media, email, text messaging, and direct mail to increase applications and enrollment
- Redesigned digital display ad creatives for five campaigns run through an agency which increased click-through rates and performance over previous campaigns
COMMISSIONS INC – Marietta, GA
Director of Training January 2016 – September 2016
- Designed and implemented over 10 email and direct marketing campaigns using proprietary marketing automation software
- Taught over 2,000 real estate agents best practices for utilizing drip campaigns, social media, blog, and landing pages to generate leads
- Designed and implemented a brand new online help center using Zendesk, and wrote content and recorded and edited videos for over 140 how-to articles
Client Services Team Leader & Support Specialist September 2014 – December 2015
- Analyzed data on feature usage and client profiles to recommend product enhancements and drive new marketing initiatives
- Developed and implemented comprehensive onboarding communications campaign to increase client retention and satisfaction
Social Media Manager August 2013 – August 2014
- Completed a/b tests on ad copy, ad creative, and landing pages to increase conversion
- Managed 200+ client lead generation campaigns using Facebook ads
- Grew the Facebook lead generation program from 25 to over 200 clients
COMMON CAUSE GEORGIA – Atlanta, GA
Communications Associate and Coordinator August 2011 – August 2013
- Wrote and edited blog posts and maintain organization’s Word Press blog site
- Used Facebook and Twitter to generate volunteer engagement
SKILLS
Social Media
Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, YouTube, Khoros (Spreadfast), SproutSocial, Hootsuite, Hearsay
Analytics
Google Analytics, Adobe Analytics, Facebook Insights
Website/Content Management
WordPress, HTML, CSS, Shopify, Wix
Digital Applications
Adobe Photoshop, Adobe InDesign, Adobe Premier Pro, Adobe After Effects, Adobe Illustrator, Zendesk
Project Management
Basecamp, Aprimo, Workfront, Asana, Smartsheets
EDUCATION
AGNES SCOTT COLLEGE – Decatur, GA
Graduate Certificate in Writing and Digital Communications | May 2020
Related Coursework
- Creating Content for Social Media
- Writing for the Web
- Visual Thinking and Digital Design
- Project Management
Bachelor of Arts in Sociology and Anthropology May 2013
- Cum Laude
- English Minor and Human Rights Minor