SunTrust Facebook Ads

These are examples of the creative for Facebook ad campaigns that I executed to drive results for the mortgage and consumer lending lines of business. My role in these campaigns was to work with the agency to ensure campaigns were on-brand, met best practices, and drove appropriate business results.

SunTrust Payment Relief Facebook Carousel — A Facebook carousel to promote payment relief to SunTrust clients struggling during the COVID-19 pandemic.

SunTrust Home Buying campaign carousel unit encouraging getting a mortgage. — One of the carousel units used in the 2019 Home Buying Demand social campaign. The social campaign achieved a cost per high value action (a lead form start or mortgage application click) that was 65.67% lower than the established benchmark.

SunTrust Home Improvement Facebook carousel encouraging bathroom renovations funded by a cash-out refinance or HELOC — An example of a demand unit from the 2019 Home Improvement campaign which was a full-funnel, enterprise-supported campaign supporting both the consumer lending and the mortgage LOBs. The social demand portion of the campaign achieved a cost per high value action that was 45.24% lower than the established benchmark.

This video detailing escrow account statements was used for an educational campaign targeted to current mortgage clients so they would understand how to read their escrow statements.

Organic social media post that was also used in a paid Facebook campaign which was created to educate SunTrust clients about how to protect themselves from fraud attempts..

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Published by Rachel Bradley on June 30, 2019June 30, 2019

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